E-commerce! Who does not know about it today?

In the past, only a few people had knowledge about e-commerce but now the tables have turned and only a few people do not know about e-commerce—the buying and selling of goods, products, or services through the internet. You can also add transactions of money and funds to e-commerce. E-commerce employs different strategies to attract new customers such as website design, social media marketing, paid advertisement, loyalty programs data analysis, and global expansion.

The first impression of e-commerce websites is very crucial. It has to be user-friendly, responsive, and visually appealing. The seamless and efficient website not only attracts customers but also helps to engage in the work. Similarly, businesses turn to social media—which has billions of users worldwide—to promote their brand by targeting ad campaigns and fund campaigns. If the website design is appealing then customers will believe that the website is legit and they will not hesitate to buy the products. PPC (pay-per-click) advertising is also helping to attract customers from Google ads, Facebook, and Instagram which enable a wider audience. Many e-commerce businesses employ a loyalty program, offering discounts to their first buyer which encourages long-term buying of the goods from the same seller.

Data analysis has also been proven to be a good strategy to attract new customers as they analyze the information about the person’s interest and recommend goods based on their interests so that they buy those goods.

Many e-commerce businesses are also recruiting social media influencers like YouTubers to promote their brands. Take, for example, a famous YouTuber with millions of subscribers. People watch his video and, if in the middle of the program, a product is introduced and we take some time to listen about the product, we may also like it and if we buy it the business thrives.

There are many ways to increase the success rate and growth of e-commerce. If e-commerce provides products based on the needs of the customers, there can be a 360-degree turn in e-commerce business. That would be a win-win for both e-commerce and its consumers.

By: Samikshya Maharjan (Science, F1)